​THE BRIEF:

Wonder handcrafts traditional, wooden toys; which aim to encourage little imaginations. This conceptual project needed a visual identity which concentrated on digital design.

​

THE SOLUTION:

The brand identity is built around a playful but approachable tone, designed to engage both parents and children. Key visual elements of the brand, including the logo and social media posts capture this fun personality, whilst elements such as the email design focuses around simplicity and ease of use, making communication straightforward and effective for busy parents.