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Building Bridges For Peace
BRANDING
THE BRIEF:
Building Bridges For Peace are a charity that promotes peace and conflict resolution throughout the world via workshops, discussions and influencing governments and policy makers. They needed a new identity that properly represented who they are and what they do.
THE SOLUTION:
By developing a deeper understanding of Building Bridges' mission, I was able to inject that meaning into the identity. The inspiration for the logo comes from the charities' workshops and their ability to help us to connect and reflect through deep mind work. The colour palette is inspired by what we have in common; living on the same Earth and sharing feelings of hope. I then worked alongside a web designer to incorperate elements of the brand identity into the website.
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